Culture
Contributor
David Rice, DDS
How about comfort? Frame everything you share and do around how you’re not going to hurt me. Sometimes it’s a story about how you’ve done this a hundred times and everyone is comfortable. Sometimes it’s a topical anesthetic and more time for it to work. It could be some very cool tech we haven’t spoken of like a hard tissue laser and now you’re working needle-free. Last but not least, what if it’s health? Now’s the time to talk all the dental school talk on that oral-systemic link. Show me my perio bacteria under a microscope. Check the pH of my mouth. Give me every home-care opportunity to avoid dental and medical issues and I’ll adore you.
Words by David Rice
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