Crown Jewels: Priceless Business Tips for Dental Entrepreneurs

Let’s chat. This might be something you should hear if you are an entrepreneur or speaker out there trying to fill rooms and sell-out events in dentistry.

You can’t expect people to fill a room clapping for you, buy your products, or share your big ideas… if you fail to show up when it’s their time to shine.

Dental industry professionals are bombarded with masterminds, retreats, workshops and webinars through every social media platform and email inbox in an effort to fill the Next Great Dental Event. With so many choices, it’s becoming harder and harder for attendees to decide where to spend their most valued resource: time, in order to gain their most valuable asset: ROI.

The answer to gaining traction for your events isn’t in the cost of your course, the workshop topic, or event location. It isn’t the date or the time. It isn’t even truly about the people that are attending. While all of those things are somewhat importantit isn’t what we stress about when event planning that will ultimately fill your room.

So, what does fill rooms? What is the best investment for the most attendance?

In dentistry we talk about relationships until we’re blue in the face. Relationships are important in employment. Relationships are important when getting new patients in the door. Relationships are important in keeping patients for life. Though we stress the importance of relationships in every

career aspect and space in dental life, we often forget about the importance of relationships when we are hosting an event or we start selling our own products. When we have empty seats or shelves full of products and ideas, the first place to look is at our relationships.

It’s human nature to want support. We all want people to promote our courses, pack our workshops, and recommend our services. Way too often I see friends sitting back, stressing over hotel food and beverage invoices, sweating room blocks and attrition, and wondering why they’re not getting the support they deserve. They do this while completely ignoring opportunities to show up for their colleagues. If you want strong support, be a strong supporter.

Here’s How

1. If you want a sold-out room, start by filling a few seats

in someone else’s.

1. If you want people to share your posts, be the first to hit that “share” button when a colleague launches something new.
2. If you want referrals, start referring.
3. If you want cheerleaders, be one.

“Show up in small, consistent ways. That is how you build the kind of professional community that actually cares when it’s your turn to shine.”

I’m not saying to spend every weekend at a CE event or shout from the rooftops about every product launch. Show up in small, consistent ways. That is how you build the kind of professional community that actually cares when it’s your turn to shine.

Look around. Who in your circle could use a little extra support right now? Is there a colleague hosting a webinar? A friend launching a new service? A local group doing good work? Show up. Share. Send that text. Buy that ticket.

Then, when it’s your turn, you won’t have to wonder where the crowd is. They’ll already be there clapping the loudest — because you’ve been there for them.