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Published since 2010

Business · Winter 2022 Issue · 576 words

Choosing a Marketing Agency and System for Your Dental Practice

Ten years of failed do-it-yourself projects, and then hiring an expert to remodel. Choosing a marketing partner is the same decision, and the budget runs away just as fast.

Words by Travis Rodgers
1 December 2022

A few rooms flooding “do it weeks yourself” in back my ago, into house, projects as my I was looking to remodel a few a wave of nightmares came mind as I thought about all the I started and failed at around my house over the past ten years, so I decided to pay a little extra and hire an expert.

Choosing a good marketing platform or marketing partner is the same kind of decision. You can do it yourself, you can completely outsource it, or you can find a middle ground based on your time, skillset, and budget.

Just like remodeling your house, a marketing budget can get out of hand quickly. Make sure you know what type of marketing is most needed and what works best for you and for your community and demographic. Is it SEO, Facebook, email marketing, Instagram, events, or video marketing that drives the best result. Make sure whatever provider or system you use, that it has real time data analytics and tracking that integrates with your practice management system so the marketing agency can “prove” their results.

If you are a “do-it-yourself ” marketer, there is only one tool for you and that is HighLevel. After evaluating and implementing almost every CRM and marketing automation tool in the industry, I

have found that there is no tool more flexible and innovative than HighLevel (GHL for short). https://www.gohighlevel.com

Wahi considers themselves an outsourced Marketing Department for dental practices. They are an “all-in-one” marketing automation software tool that is fully integrated and customized for dentists to increase patient inflow, follow up sequences, and powerful analytics to measure ROI. They also do web design, SEO, and social media. https://getwahi.com/

Wonderist Agency is a full-service marketing agency. They are known for their quality service and eye-catching design that helps practices tell their story through branding, websites, and photo/ video. They reach your target audience through SEO, social, PPC, and finally, they capture leads in a CRM that triggers automated follow-up through powerful drip sequences. https://www.wonderistagency.com

Marketing32 is an agency and tool that is known for their top notch SEO. If your goal is to rank higher and make sure your online advertising is followed up on with a workflow and sequence to drive the patients to book patients from SEO and online advertising, this is the platform to consider with their integrated analytics. https://www.marketing32.com

Driven Dental Marketing is a high-touch agency and software tool that specializes in implant marketing. They are one to consider because of their all-in-one marketing automation tool, content, and domain expertise. https://drivendentalmarketing.com/

Energize Group is a top choice if you are looking for a comprehensive marketing automation and analytics solution that converts leads to new patients. They are one of the more experienced agencies and they back up their results with data and a lot of real world experience working with dental practices. https://energizegroup.com/

Crimson Media Group is a full service agency that has domain expertise in Facebook Ads, Google Ads, and SEO with high quality content development and analytics to track the success of your marketing campaigns with them. https://www.crimsonmediagroup.com

One of the reasons I was remodeling my front rooms of my house is that I was a little embarrassed by my ten year old carpet and styling of the room. The same goes for your marketing and your website. If you are embarrassed by it or it isn’t generating new patients, it is time for a change.


Travis Rodgers

Travis Rodgers specializes in technology and go-to-market strategies and tools for dental startup companies. He has developed many different dental software programs and helped launch hundreds of dental products since 2003. He runs a consulting firm that specializes in helping startup companies start, scale, and exit.

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