Spotlight
Independent Dentistry is Alive and Still Thriving
Dentist is one job title among many you will hold: lender, real estate negotiator, credentialing specialist, architect, IT specialist, marketer and HR manager, before the doors…
The Issue
Winter 2022
Contents
Business
Choosing a Marketing Agency and System for Your Dental Practice
Ten years of failed do-it-yourself projects, and then hiring an expert to remodel. Choosing a marketing partner is the same decision, and the budget runs away just as fast.
Innovation
Serving Dentistry With an Entrepreneurial Spirit
A successful Iowa practice owner who secretly hated going to work, and the coaching that showed her she alone was responsible for how she felt.
Impact
Decision Making, Fill the Gap: Water Temperature in Lobster Tanks and the Dental Connection
Twenty years in, and every bit of it the product of decisions made several times a day. What business school taught about analysis, and what experience taught about framing.
Impact
Why Side Hustles Kill Your Career
You were told you could be anything you want, and dental school proves it. The difference between achieving anything and achieving everything at once, and what focus is worth.