Culture
Bringing Big League Marketing Tactics to Dental
One marketer trained at Procter & Gamble aiming at the highest-value customer, one software engineer met at GameStop, and a flow chart stared at from a dental chair.
The Issue
Spring 2022
Contents
Spotlight
When One Plus One Doesn’t Equal Two
A Connecticut paediatric dentist on the year the path forward stopped being clear, and what mentoring minority dental students through the pandemic showed her about limited…
Business
Ending the Dental Divorce Cycle
Three in four associateships fail within a year, and experienced owners say that figure is generous.
Business
Succeeding With Implementing New Technology in Your Dental Practice
A dentist returns from a conference excited about a new device, and by Monday the team has decided otherwise. A better way to navigate resistance to technology change.
Impact
Reaching for the Power Within A Dentist's Journey of Overcoming Mental Challenges as a Middle School Dropout
Drugs, alcohol, gangs and guns from the age of eleven, and a middle child who could not find himself between two brothers. How a middle school dropout became a dentist.
Impact
8 Ways to Crush Dental School
Dental school is a game of endurance as much as anything else. Eight ways through it, beginning with holding on to exactly why you wanted it when the tank runs empty.